The Opportunity
Poultry meat is the #1 choice for meat protein globally. This is due to its affordability, health qualities, cooking versatility and lack of religious or cultural restrictions. Annual poultry meat production is about 71 billion chickens worldwide.
High intensity farming practices needed to meet the high demand for poultry protein have led to mass-application of antibiotics as a “growth promoter” and the treatment of chickens as a flock, rather than as an individual bird.